Ocean Spray

This campaign won second place in district two of the National Student Advertising Competition in 2018. ​

(I did not like getting second place.)

We make millennials (24-34) thirsty for Ocean Spray by tapping into what they're really thirsty for: change. 

In-Store
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Out of aisle
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Your apple-a-day just got a bit bolder. 

 

By placing Ocean Spray’s fruit fusion juices next to the real thing, we give millennials the bold option they didn’t know they needed.

Recipe Page

This year, millennials are making their own traditions with unique recipes from our new holiday recipe page.

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Spotify Radio
Spotify

We created a sponsored playlist on Spotify to give millennials a break from over-played holiday songs. 

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Spotify Radio