This campaign won second place in district two of the National Student Advertising Competition in 2018.
(I did not like getting second place.)
We make millennials (24-34) thirsty for Ocean Spray by tapping into what they're really thirsty for: change.
Out of aisle
Your apple-a-day just got a bit bolder.
By placing Ocean Spray’s fruit fusion juices next to the real thing, we give millennials the bold option they didn’t know they needed.
This year, millennials are making their own traditions with unique recipes from our new holiday recipe page.
We created a sponsored playlist on Spotify to give millennials a break from over-played holiday songs.