RET+ Lung Cancer

As a cancer survivor myself, this campaign for a terminal lung cancer medication is close to my heart. 

We wanted to highlight the rarity of RET+ cancer, and evoke the feeling of giving patients more time and freedom — all without overpromising. 

Screen Shot 2020-10-15 at 6.33.00 PM.png
Screen Shot 2020-10-15 at 6.33.10 PM.png